F&MCW | Humanly Possible
During COVID, staying on top of your health understandably took a back seat for a lot of people. We wanted to give the community a little push to stay engaged, so we mixed real, user-generated stories with original film to create something that felt personal, encouraging and connected at a time when people needed it most.
F&MCW | Cancer perspective
At Froedtert & the Medical College of Wisconsin, the cancer team doesn’t just treat a diagnosis. They dig deeper, looking at every angle, exploring clinical trials and finding the right path forward for each patient. We wanted the work to capture that same level of commitment and thinking. And it did, earning several awards along the way, including Best in Show at the Healthcare Marketing Awards.
F&MCW | Fans of possible
Froedtert’s tagline, “What Is Possible,” had been around for years. This campaign gave patients a chance to tell their own stories and share why they’re true “fans of possible.” The result was a collection of powerful, emotional stories that ran across broadcast and digital, giving the community an opportunity to hear even more about their journeys.