F&MCW | Humanly Possible
During COVID, a lot of people understandably let their health slide. We saw an opportunity to remind folks why it still mattered to stay on top of it. So we built a campaign that leaned into user-generated content, layered in with some original film work, to keep the community connected, motivated, and engaged with their health.
F&MCW | Cancer perspective
At Froedtert & the Medical College of Wisconsin, their cancer teams don’t just look at a diagnosis and move on, they really dig in. They examine it from every angle, explore all available clinical trials, and align the right treatment plan for each individual. It’s the level of care they bring to every single patient.
F&MCW | Fans of possible
Froedtert’s tagline, “What Is Possible,” had been around for years. This campaign gave patients a chance to tell their own stories and share why they’re true “fans of possible.” The result was a collection of powerful, emotional stories that ran across broadcast and digital, giving the community an opportunity to hear even more about their journeys.