I remember being a kid and getting completely lost in coloring books. My mom used to say if I had a book and some crayons, I’d disappear for hours. Looking back, that was probably the start of all this.

These days, I’ve swapped crayons for briefs, but I still love the same thing: getting deep into a problem, finding the idea and figuring out how to bring it to life in a way that connects.

I’ve done that at places like DDB, J. Walter Thompson and Zipatoni, working across healthcare, finance and consumer brands including Capital One, Jim Beam, Oscar Mayer, Nabisco and Safeway. More recently, I’ve focused on healthcare, leading work for Froedtert & the Medical College of Wisconsin, UChicago Medicine, Emory, Hackensack Meridian Health and The University of Kansas Health System.

Whether I’m building something from the ground up or finding a fresh way into an established brand, I’m always looking for that simple, human idea that makes people feel something. But finding the idea is only half the fun. I love rolling up my sleeves and making it happen.

When I’m not doing that, I’m usually sketching, taking pictures, attempting something from one of the chefs I follow, or seeing the world through the eyes of my twin boys.