Capital one
Capital One gave us a pretty great playground with “What’s in your wallet?” We took the Visigoths and dropped them into modern-day life, where they were completely out of place and gave us endless ways to have fun with the campaign.
Over the years, we kept finding new places to take them, bringing Alec Baldwin and a lineup of NCAA coaches along for the ride and creating work across Capital One’s growing portfolio of products. The situations changed and things got increasingly ridiculous, but it always stayed true to the world we’d created.
It was big, funny work that gave us a lot of room to play, and a great example of how a simple idea can keep growing without losing what made it work in the first place.
Visigoth sportsnet
Capital One’s partnership with the NCAA gave us another fun place to take the Visigoths. We decided they’d had their own “sports network” all along, and after hearing about this whole March Madness thing, they figured they should probably get in on it.
So we created a bunch of special segments, brought in NCAA coaches and let the Visigoths cover college basketball in the only way they knew how. It gave us a chance to have a lot of fun around one of the biggest events in sports, while still keeping everything firmly planted in the world we’d created.
It was another way to keep the campaign fresh, stretch the Visigoths into some new territory and make Capital One part of the March Madness conversation without ever feeling like we were forcing it.
