USG-L&W Supply | Rico roman
The ask was simple: build a banner campaign so USG distributors could chip in to help Rico Roman get his family to Japan for the Paralympic Games.
But we didn’t stop there. We kicked things off with the banners, then took Rico and some top donors to the Army/Navy game. After that? He went on to win gold with Team USA. To celebrate, we brought him out to a Chicago Blackhawks game to celebrate him and the rest is history.
Case Study
Not only did his family get to cheer him on in Sochi, but they also got to witness him and the team take home gold! After the Games, we got the chance to celebrate his incredible achievement in a pretty special way — at a Chicago Blackhawks game at the United Center. During the national anthem, he was recognized in front of the whole crowd, which was such a proud moment. Even better, it gave the L&W team the chance to meet Rico in person, check out his gold medal, and really see firsthand the impact their support had made.
