Capital One | ivan brothers
Capital One’s NCAA sponsorship gave us the perfect excuse to unleash two brand-new Visigoths just in time for March Madness. We only had one spot air during Selection Sunday, but the real fun happened online—lots of videos rolled out during the tournament, with one long-form piece telling the whole wild story. It was a blast to make, and the campaign didn’t just score with fans… it also landed a Cannes shortlist nod.
Check out the video below for a recap.
The online videos
We only made one broadcast spot—and it was crafted to feel just like the Selection Sunday show. It aired once, and that was it. After that, we took the campaign online, hitting CBS streaming with a series of videos featuring coaches from across the NCAA all talking about the infamous Ivan Brothers.