Wisconsinites already knew Froedtert & the Medical College of Wisconsin was the place to go for the big stuff. Our job was to show them that same level of expertise was there for the small stuff and everything in between.

So we created more than a campaign. We created a rallying cry for Wisconsin to keep pushing forward, no matter what life put in the way. The work went on to win a bunch of awards, including a few Telly’s and Best in Show for our :60 anthem spot.