F&MCW | LET’S PUSH AHEAD
Wisconsinites view Froedtert and The Medical College of Wisconsin health network as the place to go for serious illness. We needed to convince them that medical excellence is for the big stuff, the small stuff and everything in-between. It’s how all of us can keep moving forward. So we created more than just a campaign, we created a rallying cry for all of Wisconsin.
Cancer
To keep the campaign going, we wanted to show the real connection between Wisconsinites and Froedtert. It comes down to shared values that are captured through visuals that feel honest, familiar, and unfiltered. Pair that with voices from both the community and the hospital, all speaking to the kind of future we want to build together.
Cardio
Streaming TV
Pause ad
For streaming platforms we created a fun continuation of the campaign.