Capital One’s partnership with the NCAA gave us another fun place to take the Visigoths. We decided they’d had their own “sports network” all along, and after hearing about this whole March Madness thing, they figured they should probably get in on it.

We introduced the Visigoth Sports Network with just one broadcast commercial. From there, a bunch of NCAA coaches joined the fun with short spots running throughout March Madness On Demand, driving fans to Capital One’s YouTube channel to catch individual VSN segments. The Visigoths covered college basketball in the only way they knew how, with plenty of confidence and very little actual expertise.

It was a different way to stretch the campaign and make Capital One part of the March Madness conversation without forcing it. And it worked. Engagement stayed extremely high throughout March, proving we didn’t need a huge broadcast presence to get a lot of people spending time with a bunch of Visigoths talking basketball.