Motorola had a phone designed by Pininfarina, the legendary Italian design house behind some of the world’s most beautiful cars. To reach an audience that would appreciate exactly what that meant, the phone was introduced through exclusive events, including Motorola’s sponsorship of the No. 8 Ferrari in the 360 Challenge and races around the country.

The idea came from a simple connection. Pininfarina was famous for shaping some of the most recognizable lines in automotive design. Motorola connected people. “Shaping the lines of communication” brought those two worlds together in a way that spoke directly to an audience that appreciated great design, beautiful cars and those unmistakable Pininfarina lines.